Social Media Marketing is an inexpensive method to develop your brand to a large number of people in a short period of time. It is a way to communicate your company’s offerings, promotions, and specials with your client base, their friends, family, or contacts.

As preferences shift away from phone and email communication, Social Media Marketing facilitates direct engagement with your audience on platforms they prefer. Social Commerce, driving 30% of all internet search traffic to websites, continues to grow steadily Year Over Year (YOY). By leveraging social media to communicate with your customers regarding Product Recalls, Availability, Closures, Service Changes, and Coverage Changes, you can streamline operations and minimize overhead costs.

How Bluebrook Media’s Social Media Marketing Impact’s Customer Growth?
Our service acts as a powerful tool for educating your audience about your industry and addressing key points relevant to their needs. Showcase your expertise to customers, vendors, and partners, positioning your brand as a trusted authority in your field. YouTube, with over 1 Billion video views per day, ranks as the #2 most popular Search Engine, while Facebook boasts over 1.3 Billion users worldwide (equivalent to 1/5 of the world’s population). Despite the baby boomer generation’s rapid growth on Facebook, the platform’s market share among Millennials is declining. Instagram, with over 400 million users, exceeds the population of the U.S., while TikTok boasts approximately 1 billion active users. Unless your largest customer demographic comprises primarily Baby Boomers or your business operates in under-served regions, neglecting online marketing and Social Media Marketing jeopardizes your long-term viability in 2022!

Bluebrook Media’s Social Media Marketing Approach | Empowering Your Brand

At Bluebrook Media, we’re dedicated to driving your brand forward through strategic social media marketing. We begin by understanding your objectives and educating you on the immediate and long-term impacts of social media marketing. Initially, we focus on establishing your brand presence and authority within your industry. By sharing compelling, informative content tailored to your business segment and model, we introduce your services, products, and expertise to your audience.

As your brand becomes recognized as an industry authority, your audience gains confidence in your expertise. This positions you as a trusted resource, strengthening your influence and purchasing power. With Social Commerce rapidly gaining traction in online e-commerce, robust social media strategies are essential for sustained business success.

What Social Media Channels Should We Use for Marketing? 

Our extensive research, industry analysis, and understanding of your business model guide our selection of social media marketing channels. We identify platforms that offer optimal branding recognition, brand development, and lead generation for your business. It’s crucial to engage with your customers, clients, vendors, and potential partners through the appropriate social media channels.

Failure to achieve branding success or lead generation through social media could stem from incorrect channel selection. Incorrect choices may result in wasted marketing resources and diminished profitability. For further insights, Forbes offers valuable perspectives on the importance of social media marketing.

Bluebrook Media currently implements successful marketing and branding campaigns across various social media channels, including Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Snapchat, Yelp, Foursquare, and Periscope.

Social Media Marketing Trends for 2022 Social media remains an indispensable tool for expanding your reach and engaging audiences. As new trends emerge each year, staying informed is vital for effective marketing. Here are some trends to watch in 2022:

  1. Video Marketing Continues to Gain Traction Video remains a powerful medium for captivating audiences, with personalized video content proving particularly effective in conveying brand messages and building connections.
  2. Live Video Emerges as a Key Engagement Tool Live video offers a unique opportunity to connect with audiences in real-time, fostering authenticity and strengthening brand-customer relationships.
  3. Increased Adoption of Chatbots and AI Chatbots and artificial intelligence enhance automated marketing and customer service, providing instant communication and improving engagement.
  4. Messenger Platforms Expand E-commerce Options Messaging apps like WhatsApp and Facebook Messenger offer new avenues for e-commerce, providing convenient platforms for customer interactions and transactions.
  5. Rise of Virtual Reality (VR) Virtual reality technologies, such as Oculus Rift, are poised to revolutionize online experiences, presenting exciting opportunities for immersive brand engagement.
  6. Micro-Influencer Marketing Gains Momentum Micro-influencers, with their personal connections and niche audiences, offer authentic endorsements that resonate with consumers, driving engagement and sales.
  7. Mobile Responsiveness Becomes Essential With increasing mobile usage, ensuring your website is mobile-responsive is critical for delivering a seamless user experience and maximizing engagement.
  8. Voice Search Continues to Grow The popularity of voice search continues to rise, highlighting the importance of optimizing content for voice-based queries and interactions.
  9. Organic Reach Declines, Emphasizing Paid Advertising Organic reach on social media platforms is diminishing, necessitating investment in paid advertising and sponsored content for effective audience engagement.
  10. Focus Shifts to Generation Z As Generation Z emerges as a key demographic, targeting them on their preferred platforms, such as YouTube and Instagram, becomes essential for brand success.
  11. Ephemeral Content Thrives Ephemeral content, characterized by its temporary nature, gains traction across platforms like Facebook and Instagram, offering a fresh approach to engaging audiences.

To learn more about our services and how they can benefit your business in please contact us to schedule a consultation. (941) 236 2386

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